Content is Everything

The content of your website is the most a key factor in ranking your website in the search engines.  Even though content is ever important, it will never be enough to rank well.  If you were to put together a compilation of the best content ever written there are over 100 different factors that account to getting good rankings.  To reiterate the most important factor in SEO is incoming link to your webiste.

Optimize for three keyphrases per webpage

The most keywords that you should attempt to optimize a webpage for is 3.  If you attempt to optimize a webpage for more than 3 keywords or phrase you may end up diluting all of the words and therefore not ranking well for any words.  To effectively optimize a webpage, you should try to focus on just three phrases, and you may have better results if they are similar words.  So to optimize for good ranking you can use: Search engine optimization, search engine ranking, and search engine positions.  Now, before deciding on the three words per page, you will need to make sure that what you are attempting to rank for is obtainable.  To do this you will need to search in Google and Yahoo to see how many competeting website are trying to optimize for your webpage.

3, 4, and 5 word phrase are easier

If are new to search engine optimization, they you should go after key phrases and not keywords.  The keyphrase is more than 1 word, while a keyword is only consisting of 1 word.  The reason for this is that the more words in the keyphrase the easier it will be able to rank well.  As you begin to get success with the 3, 4, and 5 keyword phrases, you can begin to go after the shorter phrases.  In general the shorter phrases will be more competitive and therefore more difficult to rank for.

Analyze your keywords

To know if you have a chance of ranking for a keyword you will need to do some research. The quickest way to do this is to go to Google and Yahoo and type the keyword into the search engine.  When the results come back for the keyphrase you will see how many results their are.  This number will be a very quick test to see how competitive the word is.  To fully analyze the competitiveness of your keyword, more research will be necessary.

The goal of research is to help you determine which three words you want to go after on 1 specific webpage.  If you determine that your selected keywords are all highly competitive, it may be best to split them up between different webpages.  To get good rankings for a highly competetive word you may want to focus exclusively on that one word, and then lightly go after the second or thrid keyphrase.