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Adding Google Analytics

Google Analytics is a free tool that you can use with your website to track keywords, website visitors, and other important statistics for your website.  This tool is free and easy to install onto your webpages.  It is installed by placing javascript tags onto the code for your webpages. 


SEO Data

The following SEO data can be obtained by using the Google Analytics system.  As stated earlier, this can be done by easily putting javascript tags onto your webpages.  This is just as easy as it gets.  The following stats can be obtained by using analytics:

  • Page views
  • Unique visitors
  • Search engine traffic
  • Keywords & Keyphrases
  • Bounce rate
  • Exit pages
  • Track referering website
  • and more

Tracking Conversions

Installing tracking codes to monitor conversions is just as easy as installing the basic analytics code.  The way that tracking conversions works is to put the special tracking code on your "Thank You" website or conversion page.  To setup a conversion tag, you will locate a page that signifies a conversion to your website.  This can be the thank you page after placing an order, it can be the page after submitting an form request, or it can be the contact us page.  Its is that easy and you can do it or ask your webmaster to install the tags.

More Information

To learn about Google Analytics check out the Google Blog, here.